This spring, Duux participated in the new Bijenkorf campaign entitled "Back to the Essentials". The campaign responds to what we have all felt in the past year. The world has come to a standstill and we have become aware of the value of authenticity and well-being. It's all about how you feel on the inside. Back to basics is the love for beautiful, artisanal products, the love for yourself, each other and the world. In this campaign, the fans of Duux were used to illustrate a breath of fresh air.
The fans of Duux can be admired in the windows of all Bijenkorf stores in the Netherlands until June. Find your nearest store through the store locator.
Watch the promo video below to get an impression of the campaign:
Fans in the campaign: